The Problem

Katabatic Gear (Client) manufactures and sells lightweight backpacking equipment. The Client was being outbid by competitors on crucial keywords and reached out to design and implement a Google Ads Campaign.

The Process

Campaign Creation

We worked closely with the Client to create an effective Google Ads campaign targeting a wide range key term searches.

The Results

• Maintain a low cost per conversion ranging from $3-$5
• Maintain low CPC (Cost Per Click) of $0.27
• Maintain revenue amount attributed to Google Ads of 10K / Month.
• Maintain high traffic acquisition numbers attributed to Google Ads.